
Just a week after we wrote about the Irish Times adding a second pay barrier, the New York Times reported on their now demolished pay wall for all articles after 1987. (vie tomrafteryit.net)
Meanwhile, another US newspaper currently operating a pay wall looks
to be going the same way. "That looks like the way we're going," Rupert
Murdoch said when talking of the online version of the Wall Street Journal. (vie Greenslade)
Although speculation has been growing since News Corp's first moves
to buy Dow Jones, Murdoch's latest comment are the clearest sign yet
that the wsj.com's pay wall will be also dropped once News Corp takes
full control of Dow Jones.
“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” said Vivian L Schiller, senior vice president and general manager of NYTimes.com. The NY Times have learned lessons, Murdoch and co also have a real understanding how the internet works... but, does the Irish Times?
Last year we reported how the Irish Times said that Ireland.com is a success, and nearly a break even levels. Page
impressions were at 15m at the time, that's down from 25m pre paid subscription. Larger amounts of users is really what advertisers want to hear about. And with online advertising growing and broadband usage growing in Ireland, the IT would want to be asking is it missing out on growth, and readers who may become loyal to other news sites.
On another level, the Irish Times is, apparently, "an independent newspaper primarily concerned with serious issues for
the benefit of the community throughout the whole of Ireland, free from
any form of personal or party political, commercial, religious or other
sectional control," maybe they think less people reading the Irish Times content is for
the benefit of the community throughout the whole of Ireland?
ALSO READ: Is circulation revenue worth having now that advertisers love free titles?
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