When PRs go blogging under cover...

...they're likely to get caught in Ireland. As Shane Hegarty points out on the Present Tense blog...

Somehow, Glenda Gilson seems an appropriate start, so you send out a press release in which you say that your bloggers are “…clearly nutty about the Irish TV Presenter & Model”. You make “limited edition Gilson fan packs”, which include t-shirts (”Just been on a benda with Glenda”) and rabbit on about your salty snacks while you’re at it. On the blog you put a gallery of things they’re “just nuts about”, featuring only pictures of their salty snacks (which, I’m guessing, are pretty much like any salty snack on the market).

And Mulley.net has more.